A message to our Camera 12 family,
It is with much sadness that, in spite of our best efforts, we cannot keep Camera 12 open any longer. A decade’s loss of revenue from a promised growing downtown residential market, that’s just now coming online, coupled with the staggering costs of maintaining a large, aging, poorly designed building has led us to this decision to close.
This closure does not affect our thriving Camera 3 and Camera 7 cineplexes.
I’m proud to say that Camera Cinemas is one of the oldest continuously operating businesses in the downtown. In 1975, my partners, fellow San Jose State University students and incurable film buffs Jim Zuur and Dennis Skaggs, and I rehabbed a former South First Street shoe store and turned it into Camera One. We were tired of driving to Berkeley or San Francisco for art, foreign and independent films. A few years later, we opened Camera 3 in downtown San Jose. In 1989, nationally renowned Cinequest Film Festival debuted at Camera 3 and grew into Camera 12 over the years.
In 2004, Camera Cinemas reopened the failed United Artists 8-screen cineplex at Paseo de San Antonio as Camera 12 Cinemas, finally bringing first-run movies on a regular basis to downtown for the first time in 40 years. It’s estimated we’ve drawn an estimated 20 million moviegoers to downtown San Jose, contributing more than $200,000,000 to its economy.
On behalf of my partners and investors, I wish to thank our staff for their dedicated service, and the community leaders and tens of thousands of patrons who’ve kept the Cameras rolling for so many years.
To customers holding Camera Cinemas gift and discount cards they will be honored at Camera 3 and Camera 7.
In time, I’m confident that downtown San Jose will be home to a new cinema experience. Thank you for your understanding and support.